Sears

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony Flat Panel Speakers
Distribution: Sears
Number of Stores: 650
Production Run Quantity: 650
Introduction: April 2007
Intended Duration: 6-12 months
Dimensions (H x W x D): 34" x 23" x 34"
Weight: 70 lbs.
Budget Category (U.S.): $251 - $300
Producer: AMD Industries Inc., Cicero, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sony Corp., San Diego, CA
Product(s) Promoted: CyberShot Cameras and HandyCam
Distribution: CompUSA, Sam's Club, Circuit City, Sears, Best Buy
Number of Stores: 2,136
Production Run Quantity: 623,000 DVDs
Introduction: April 2007
Intended Duration: 5 weeks
Dimensions (H x W x D): 72" x 72" x 72"
Weight: 75 lbs.
Budget Category (U.S.): $101 - $150

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony Under Cabinet CD and DVD Players
Distribution: Sears
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: April 2007
Intended Duration: 2 years
Dimensions (H x W x D): 24" x 17" x 17"
Weight: 50 lbs.
Budget Category (U.S.): $351 - $400
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Kmart (Sears Holdings), Chicago
Product(s) Promoted: Bulk Fountains, Bag Assortments, Snaps, Sparklers, Tray Assortments and Party Popper Assortments
Distribution: Kmart, Sears Hardware, Weis Market, Giant Food, Mills Fleet & Farm, Wegman's, Price Chopper, Acme Fresh Markets, VG's, Bigg's and Longs Drugs
Number of Stores: 1,600
Production Run Quantity: 2,500
Introduction: April 2006
Intended Duration: Two months
Dimensions (H x W x D): 60" x 40" x 48"
Weight: 125 lbs.

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony Blu-ray DVD player and DVDs
Distribution: Best Buy, Sears, Circuit City, Regional Accounts
Number of Stores: 1,740
Production Run Quantity: 1,740
Introduction: November 2006
Intended Duration: 6-12 months
Dimensions (H x W x D): 27" x 31" x 43"
Weight: 100 lbs.
Budget Category (U.S.): $201 - $250

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Zune MP3 Player
Distribution: Target, Circuit City, Virgin, Fry's, Nebraska Furniture Mart
Number of Stores: 3,000
Production Run Quantity: 3,030
Introduction: November 2006
Intended Duration: One year
Dimensions (H x W x D): 84" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $701 - $750

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony HD televisions
Distribution: Retailers in 33 markets including Circuit City, CompUSA, Sears, Best Buy, Fry's Electronics, BrandsMart
Number of Stores: Not reported by Sony
Production Run Quantity: Depended on demand in the field
Introduction: September 2006
Intended Duration: Several weekends
Dimensions (H x W x D): 106" x 190" x 65"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001