Safeway

Retailer: Safeway
Location: Washington DC

Retailer: Tom Thumb
Location: Dallas

Client: Frito-Lay Inc., Plano, TX
Product(s) Promoted: Rold Gold Pretzels
Distribution: Mid-Atlantic Region: Giant Landover, Safeway, Giant Eagle
Number of Stores: 65
Production Run Quantity: 1,500
Introduction: March 2007
Intended Duration: 1 month
Dimensions (H x W x D): 33" x 15" x 15"
Weight: 1 lb.
Budget Category (U.S.): $11 - $15

Client: Blackhawk Network (Safeway), Pleasanton, CA
Product(s) Promoted: Gift cards
Distribution: Wawa convenience stores
Number of Stores: 150
Production Run Quantity: 150
Introduction: May 2007
Intended Duration: permanent
Dimensions (H x W x D): 52" x 40" x 13"
Weight: 90 lbs.
Budget Category (U.S.): $301 - $350

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: 2 Liter PepsiCo Products
Distribution: Safeway, Target and Kroger
Number of Stores: 25 stores, expanding as chains permit
Production Run Quantity: 5,000-10,000
Introduction: February 2007
Intended Duration: 6 months
Dimensions (H x W x D): 84" x 48" x 24"
Weight: 100 lbs.
Budget Category (U.S.): $51 - $100

Client: Safeway Inc., Pleasanton, CA
Product(s) Promoted: Safeway Dinner and a Movie Frozen Promotion
Distribution: All Safeway Banners
Number of Stores: 1,600
Production Run Quantity: 5,136
Introduction: February 2007
Intended Duration: 1 month
Dimensions (H x W x D): 24" x 48" x 24"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10

Client: Stretch Island Fruit Co., Grapeview, WA
Product(s) Promoted: FruitaBü Organic Smoooshed Fruit
Distribution: Wal-Mart and Supermarkets including A&P, Waldbaum's, Hannaford, Kroger, Price Chopper, and Genuardi's Family Markets
Number of Stores: Wal-Mart: 811; Grocery: 1,998
Production Run Quantity: 3,120
Introduction: November 2006
Intended Duration: 6-Hour Event
Dimensions (H x W x D): 43" x 36" x 36"
Weight: 19 lbs.
Budget Category (U.S.): $51 - $100

Client: Frito-Lay Inc., Plano, TX
Product(s) Promoted: Lays and Tostitos Scoops
Distribution: Publix and Safeway
Number of Stores: 328
Production Run Quantity: 202,100
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 11" x 7"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: Promo Print Solutions Inc., Oshkosh, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Retailer: Dominick's
Location: Chicago

Retailer: Dominick's
Location: Chicago