Safeway

Client: Safeway, Pleasanton, CA
Product(s) Promoted: Frozen and Dairy Foods
Distribution: Safeway Stores
Number of Stores: 1,600
Production Run Quantity: 3,424
Introduction: 6/1/07
Intended Duration: 5 weeks
Dimensions (H x W x D): 28" x 22" x 0"
Weight: 2 lbs.
Budget Category (U.S.): $6-$10 (display only)
Producer: MARS Advertising, Southfield, MI

---

Design of the Times 2008 Contest Declaration

Client: Sony Corp., Culver City, CA
Product(s) Promoted: DVDs and Batteries
Distribution: Safeway Store Chains
Number of Stores: 1,370
Production Run Quantity: 1,370
Introduction: 6/2/08
Intended Duration: Permanent
Dimensions (H x W x D): 93" x 52" x 49"
Weight: 510 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Mechtronics Corp., White Plains, NY

---

Design of the Times 2008 Contest Declaration

Client: Boehringer Ingelheim Pharmaceuticals, Ridgefield, CT
Product(s) Promoted: Zantac Cool Antacid Tablets
Distribution: Safeway
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: 7/20/07
Intended Duration: 2 months
Dimensions (H x W x D): 14" x 12" x 12"
Weight: 2 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Rand Diversified Inc., Edison, NJ

---

Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., Morris Plains, NJ
Product(s) Promoted: 52-count Listerine Whitening Quick Dissolve Strips
Distribution: Walgreens, CVS, Safeway
Production Run Quantity: 22,640
Introduction: 7/2/07
Intended Duration: 3 weeks
Dimensions (H x W x D): 13" x 18" x 10"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

---

Design of the Times 2008 Contest Declaration

Retailer: Safeway
Location: Washington, DC

Retailer: Safeway
Location: Washington, DC

Retailer: Safeway
Location: Phoenix