Rite Aid Unilever '+UP' Offers Rite Aid P&G '+Up Rewards' Offer Duracell Quantum Battery Tower Producer: RockTenn Merchandising Displays, Winston-Salem, N.C. Client: Procter & Gamble's Duracell Distribution: Walgreens, CVS, Rite Aid, Staples Size of run: 30,000 Date of introduction: August 2013 Rite Aid P&G '+Up Rewards Games' Features Rite Aid P&G Olympics Sweeps Endcap Excedrin 'Holiday from Headaches' FSI Activation: Retailers' Ability to Deliver Personalized Content Data: Retailers' Willingness/Ability to Share Data Activation: Retailers' Ability to Activate Based on Insights Rite Aid Puts Some Thought into 'KidCents' First Previous 64 65 66 67 68 Next Last
