Client: Beiersdorf Inc., Wilton, CT
Product(s) Promoted: Nivea Lip
Distribution: Rite Aid, Walgreens
Number of Stores: 10,000
Production Run Quantity: 13,300
Introduction: 5/15/08
Intended Duration: 1 month
Dimensions (H x W x D): 10" x 15" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ
Design of the Times 2008 Contest Declaration