Publix

Case studies from the Newspaper Association of America's Single-Copy Merchandiser of the Year Awards

Client: Frito-Lay, Maitland, FL
Introduction: May 3, 2004
Size of Run: 640
Distribution: Publix supermarkets
Dimensions (H x W x D): 92" x 40" x 16"
Weight: 106 lb.
Producer: Taurus Display, Moorestown, NJ

Client: Frito-Lay, Plano, TX
Introduction: May 10, 2004
Size of Run: 1,400
Distribution: H-E-B and Publix supermarkets
Dimensions (H x W x D): 2'7" x 4'6" x 2'0"
Weight: 9 lb.
Producer: The Meyers Printing Companies Inc., Minneapolis, MN