Publix

Retailer: Publix
Location: Tampa, FL

Client: Henkel, Scottsdale, AZ
Product(s) Promoted: Purex Complete 3-in-1 Laundry Sheets
Distribution: Kroger, Publix, CVS
Number of Stores: 10,000
Production Run Quantity: 30,000
Introduction: 5/4/09
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 60" x 21" x 16"
Weight: 29 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Alliance, a RockTenn Co., Winston-Salem, NC

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Design of the Times 2009 Contest Declaration

Client: Banfi Vintners, Old Brookville, NY
Product(s) Promoted: Xplorador
Distribution: Liquor Stores, Supermarkets (Open States): Publix, Kroger, etc.
Number of Stores: Inventory depleted
Production Run Quantity: 500
Introduction: 1/1/09
Intended Duration: 3 - 6 months
Dimensions (H x W x D): 69" x 26" x 15"
Weight: 53 lbs.
Budget Category (U.S.): $201 - $250 (display only)

Client: Pepsi Bottling Group Southern Div., Orlando, FL
Product(s) Promoted: 2 liter, 12-packs, 6 packs of 24 oz., and others
Distribution: Publix
Number of Stores: 600
Production Run Quantity: 1,000
Introduction: 3/1/09
Intended Duration: 2-3 years
Dimensions (H x W x D): 84" x 48" x 48"
Weight: 100 lbs.
Budget Category (U.S.): $801 - $850 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2009 Contest Declaration