Publix tied in to Unilever's Jan. 1 FSI event with a New Year's-themed, full-page feature in its Dec. 31, 2016 coupon book dangling a $10 store gift card with purchase of $30 worth of Unilever personal care products.
King's Hawaiian Bakery West recently deployed custom floorstands in Publix aisles to tout an account-specific, football-themed sweepstakes awarding 30 $100 store gift cards.
General Mills used a Dec. 8 email to deliver a Publix-exclusive coupon for Betty Crocker cookie mix along with a recipe incorporating the SKU along with Lindt & Sprungli's Lindt Lindor.
Publix asked consumers to share a photo or video showing why they are the "Biggest Publix Fan" to enter a contest awarding a grand-prize $2,500 store gift card.
