Procter & Gamble (P&G)

Client Company: Procter & Gamble
Production Run Quantity: 19,000
Intended Length of Use: 6 months
Production Date: 7/13/09
Producer: Leo Burnett/Arc Worldwide
Objectives: Create disruption at retail to make Scope relevant to consumers again; reverse share declines. Communicate refreshment as the primary product benefit. Differentiate Scope from private labels through the use of unique, ownable graphics.

Client Company: Procter & Gamble
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 3 months
Producer: New Dimensions Research Corp.
Production Date: 9/1/2009
Production Run Quantity: 1,710
Objectives: Create a merchandising program for the popular Swiffer brand that functions in standard Walmart stores as well as Project Impact locations, which eliminate four-way pallets in the retailer's Action Alleys.

Client Company: Procter & Gamble
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 4 months
Producer: New Dimensions Research Corp.
Production Date: 5/1/2009
Production Run Quantity: 1,700
Objectives: Present Gillette male grooming products as a complete solution system in various retailers nationwide by easily converting a standard endcap fixture into a Gillette custom endcap.
Materials: HIPS styrene sheet, C1S paper graphic stock, foam tape, glue.

Client Company: Procter & Gamble
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 36 months
Producer: New Dimensions Research Corp.
Production Date: 9/1/2009
Production Run Quantity: 180
Objectives: Display Duracell's best major alkaline cell batteries for both everyday merchandising and special promotional activity. Minimize retail floor space and be durable enough to withstand the heavy foot traffic and pallet activity within a high-volume club store.

Retailer: BJ's Wholesale
Location: Cumming, GA

Retailer: Kroger
Location: Maumelle, AR