Procter & Gamble (P&G)

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Vidal Sassoon Pro Series Hair Products
Distribution: Supermarket/Grocery, Drug and Mass Chains
Number of Stores: 10,000
Production Run Quantity: 10,000
Introduction: 12/1/12
Intended Duration: 6 months
Dimensions (H x W x D): 51" x 18" x 12"
Weight: 121 lbs.
Budget Category (U.S.): $101 to $150 (display only)

Client: Procter & Gamble, Hunt Valley, MD
Product(s) Promoted: CG Clump Crusher Mascara, CG Jumbo Gloss Balm, CG Outlast 3 in 1 Foundation
Distribution: Walmart
Number of Stores: 2,400
Production Run Quantity: 2,500
Introduction: 1/1/13
Intended Duration: 1 month
Dimensions (H x W x D): 72" x 24" x 24"
Weight: 60 lbs.
Budget Category (U.S.): $51 to $100 (display only)

Client: Procter & Gamble - The Gillette Company, Boston, MA
Product(s) Promoted: Gillette Shave Care Products
Distribution: Walmart - National
Number of Stores: 1,200
Production Run Quantity: 1,261
Introduction: 5/13/13
Intended Duration: 6 months
Dimensions (H x W x D): 60" x 30" x 12"
Weight: 50 lbs.
Budget Category (U.S.): $151 to $200 (display only)
Entrant: RockTenn Merchandising Displays, Winston-Salem, NC

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Pantene Age Defy
Distribution: 50 stores total: 37 in CA, 3 in WA, and 1 each in OR, NY, NJ, MD, FL and MA.
Number of Stores: 50
Production Run Quantity: 50
Introduction: 5/17/13
Intended Duration: 6 hours per day
Dimensions (H x W x D): 72" x 60" x 24"
Weight: 38 lbs.
Budget Category (U.S.): $951 to $1,000 (includes product)