Publix tied in to Unilever's Jan. 28 FSI event with a pair of features in its Jan. 27 coupon book plugging new SKUs from Dove, Suave, Tresemme and Apothecare Essentials.
Helping young homemakers adjust to a life of "adulting," Procter & Gamble's Swiffer brand rolled out a light and humorous social and digital effort called the "Art of Adulting."
