Procter & Gamble (P&G)

Client: The Procter & Gamble Co., Cincinnati
Introduction: April 2002
Number of displays: 1,000
Construction/Materials: Injection-molded plastic, four-color litho, 10-pt. SBS board
Distribution: Regional test in Louisville, Ky.
Comments: Shelf displays for Procter & Gamble's new Torengos bowl-shaped tortilla chips helped to reserve shelf space for the new brand.
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.

Client: Procter & Gamble Co., Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: Small demonstration mirrors on this shelf display allow customers to simulate "before" and "after" views of how their own teeth would look after using the product.

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.

Client: Sherwin Williams, Cleveland
Size of Run: 100
Producer: The Niven Marketing Group, Bensenville, Ill.
Division: Permanent, Home and Garden: Building Supplies
Comments: Featuring 162 injection-molded color chip pockets, this paint center anchors Dutch Boy's first foray into the expanding specially finishes market. The unit ships entirely assembled with thousands of paint chips in place.

Client: The Gillette Co., Boston
Size of Run: 2,000
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Toys and Accessories: Film and Batteries
Comments: Custom-blended color concentrates give this display its distinctive bright blue color. An attached battery cross-referencing guide educates consumers about different battery types and attempts to upsell them to the high-margin Duracell brands.

Client: The Gillette Co. -- Braun Division, Boston
Division: Permanent, Health Care: Dentifrices, Mouthwash and Oral Care Implements
Producer: Kendal King, Kansas City, Kan.