Procter & Gamble (P&G)

Client: Gillette/Duracell, Boston, MA
Introduction: July 7, 2004
Size of Run: 215
Distribution: Supermarkets
Dimensions (H x W x D): 5' x 4' x 3'
Weight: 250 lb.
Producer: New Dimensions Research Corp., Melville, NY

Client: Procter & Gamble, Cincinnati, OH
Introduction: April 14, 2005
Size of Run: 2,000
Distribution: Mass Merchants
Dimensions (H x W x D): 6' x 6' x 4'
Weight: 40 lb.
Producer: Saatchi & Saatchi X, Springdale, AR

Client: Procter & Gamble, Cincinnati, OH
Introduction: May 15, 2005
Size of Run: 4,400
Distribution: Drugstores/Health Stores
Dimensions (H x W x D): 3' x 2'6" x 1'
Weight: 25 lb.
Producer: Alliance, a div. of Rock-Tenn Co., Winston-Salem, NC

Client: The Gillette Co., Boston, MA
Introduction: May 6, 2005
Size of Run: 685
Distribution: Consumer Electronics/Entertainment
Dimensions (H x W x D): 6'5" x 3'2" x 3'2"
Weight: 231 lb.
Producer: Mechtronics, White Plains, NY

Client: Gillette/Duracell, Boston, MA
Introduction: April 10, 2005
Size of Run: 505
Distribution: Drugstores/Health Stores
Dimensions (H x W x D): 1'5" x 1'1" x 7"
Weight: 5 lb.
Producer: New Dimensions Research Corp., Melville, NY

Client: Gillette, Boston, MA
Introduction: May 31, 2005
Size of Run: 11,000
Distribution: Drugstores/Health Stores
Dimensions (H x W x D): 39" x 4" x 0"
Weight: 1 lb.
Producer: Tracer Imaging LLC, White Plains, NY

Client: Procter & Gamble, Cincinnati, OH
Introduction: September 5, 2004
Size of Run: 1,750
Distribution: Mass Merchants
Dimensions (H x W x D): 64" x 25" x 42"
Weight: 3 lb.
Producer: Saatchi & Saatchi X, Springdale, AR

Floor decals get thumbs down from Wal-Mart, P&G