Procter & Gamble (P&G)

Client: The Gillette Co., Boston, MA
Introduction: June 2005
Product(s) Promoted: Batteries
Distribution: Wal-Mart
Intended Length of Use: 2 months
Size of Run: 7,144
Dimensions (H x D x W): 6' x 4' x 4'
Weight: 350 lbs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Sherwin-Williams, Cleveland, OH
Introduction: March 2006
Product(s) Promoted: Paint
Distribution: Home centers, hardware stores, lumber yards
Intended Length of Use: 7 to 10 years
Size of Run: 2,000
Dimensions (H x D x W): 106" x 24" x 28'
Weight: 1,000 lbs.
Producer: Benchmarc Display, Vernon Hills, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Procter & Gamble Co., Boston, MA
Introduction: February 2006
Product(s) Promoted: Power and manual razors, blades and accessories
Distribution: Supermarkets, mass and drug
Intended Length of Use: 1 year
Size of Run: 3,260
Dimensions (H x D x W): 1' x 3' x 3'
Weight: 90 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Gillette Co., Boston, MA
Introduction: May 2005
Product(s) Promoted: Batteries
Distribution: Fred Meyer
Intended Length of Use: 12 months
Size of Run: 105
Dimensions (H x D x W): 6' x 2' x 3'
Weight: 350 lbs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Procter & Gamble Co., Boston, MA
Introduction: April 2006
Product(s) Promoted: Triumph power toothbrushes
Distribution: Dentist's offices
Intended Length of Use: 2 years
Size of Run: 12,500
Dimensions (H x D x W): 1' x 1' x 1'5"
Weight: 2 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Gillette Co., Boston, MA
Introduction: September 2005
Product(s) Promoted: Batteries
Distribution: Wal-Mart
Intended Length of Use: 12 months
Size of Run: 144
Dimensions (H x D x W): 5' x 2' x 4'
Weight: 350 lbs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Procter & Gamble Co., Boston, MA
Introduction: October 2005
Product(s) Promoted: Oral-B replacement heads for power toothbrushes
Distribution: Wal-Mart Canada
Intended Length of Use: 2 years
Size of Run: 200
Dimensions (H x D x W): 4'7" x 4" x 14"
Weight: 20 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Procter & Gamble Co., Boston, MA
Introduction: February 2006
Product(s) Promoted: Gillette Fusion razors and blades, pre- and post-shave products.
Distribution: Drugstores, supermarkets and mass merchants
Intended Length of Use: 1 year
Size of Run: 4,900
Dimensions (H x D x W): 4' x 1' x 2'
Weight: 60 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Gillette Co., Boston, MA
Introduction: July 2005
Product(s) Promoted: Batteries
Distribution: H-E-B
Intended Length of Use: 12 months
Size of Run: 1,685
Dimensions (H x D x W): 5' x 1' x 1'
Weight: 100 lbs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Procter & Gamble, Toronto, ON
Introduction: January 2006
Product(s) Promoted: Shampoo and conditioner
Distribution: Food/Drug/Mass channels nationally in Canada
Intended Length of Use: 2 to 4 weeks
Size of Run: 2,000 units
Dimensions (H x D x W): 9.25" x 14" x 28.5"
Weight: 2.5 lbs.
Producer: Upshot, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?