Procter & Gamble (P&G)

Client: Procter & Gamble, Cincinnati
Producer: Rand-Whitney Retail, Worcester, MA
Size of Run: 1,500
Production Date: October 2006
Comments: This display was the first to feature the combined offerings of Oral-B and Crest products following the P&G and Gillette merger. The four-sided design allowed Wal-Mart to sell items with different price points on each side.

Client: Procter & Gamble, Cincinnati
Producer: Rand-Whitney Retail, Worcester, MA
Size of Run: 220
Production Date: July 2006
Comments: Packaging for the new razor line featured a clear PVC bubble to show the product clearly. The pallet trays were also designed to showcase more of the product as well. Large, die-cut images of the shaver were also added to the pallet's corners to create a 3-D effect.