Procter & Gamble (P&G)

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Duracell batteries
Distribution: CVS/pharmacy
Number of Stores: 6,300
Production Run Quantity: 43,931
Introduction: 10/5/07
Intended Duration: Permanent
Dimensions (H x W x D): 70" x 38" x 32"
Weight: 285 lbs.
Budget Category (U.S.): $801-$850 (display only)
Producer: Mechtronics Corp., White Plains, NY

---

Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Boston, MA
Product(s) Promoted: Venus Embrace Razors
Distribution: Accounts including CVS and Walmart
Number of Stores: 7,207
Production Run Quantity: 9,262
Introduction: 1/7/08
Intended Duration: Permanent
Dimensions (H x W x D): 8" x 4" x 2"
Weight: 1 lb.
Budget Category (U.S.): $16-$25 (display only)
Producer: Mechtronics Corp., White Plains, NY

---

Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Toiletries
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 12/1/07
Intended Duration: 1 month (December 2007), seasonal
Dimensions (H x W x D): 36" x 48" x 30"
Weight: 75 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Premier Retail Networks (PRN), San Francisco, CA

---

Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Tide Concentrated Liquid Laundry Detergent
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 9/1/07
Intended Duration: 3 months
Dimensions (H x W x D): 14" x 8" x 3"
Weight: 10 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

---

Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Oral-B Power Brush, Manual Brush and Glide Floss; Crest Pro-Health Toothpaste and Rinse
Distribution: Walmart
Number of Stores: 2,200
Production Run Quantity: 2,200
Introduction: 1/1/08
Intended Duration: 1 month
Dimensions (H x W x D): 54" x 40" x 48"
Weight: 200 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

---

Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Perfect 10 Hair Color
Distribution: Mass Merchants and Drugstores nationally
Number of Stores: 8,000
Production Run Quantity: 9,575
Introduction: 1/1/08
Intended Duration: 1 year
Dimensions (H x W x D): 69" x 26" x 14"
Weight: 45 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: The Strive Group, Chicago, IL

---

Design of the Times 2008 Contest Declaration

Client: The Sherwin-Williams Co., Cleveland, OH
Product(s) Promoted: Color Palette Organized by Color Families
Distribution: National
Number of Stores: 2,500
Production Run Quantity: 2,750
Introduction: 1/15/06
Intended Duration: 5+ years
Dimensions (H x W x D): 69" x 48" x 28"
Weight: 190 lbs.
Budget Category (U.S.): $951-$1,000 (display only)
Producer: Innovative Marketing Solutions Inc., Schaumburg, IL

---

Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Boston, MA
Product(s) Promoted: Venus Embrace razors
Distribution: Accounts including CVS, Walgreens and Walmart
Number of Stores: 13,800
Production Run Quantity: 18,117
Introduction: 1/7/08
Intended Duration: Permanent
Dimensions (H x W x D): 15" x 2" x 5"
Weight: 2 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Mechtronics Corp., White Plains, NY

---

Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Tide, Gain, Cheer, and Era laundry detergents
Distribution: National, all retailers that carry detergent
Number of Stores: 20,000
Production Run Quantity: 98,778
Introduction: 10/1/07
Intended Duration: 3 months
Dimensions (H x W x D): 76" x 20" x 20"
Weight: 5 lbs.
Budget Category (U.S.): $6-$10 (display only)
Producer: The Integer Group, Lakewood, CO

---

Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Bogota, Columbia,
Product(s) Promoted: Duracell batteries
Distribution: Supermarkets in Colombia
Number of Stores: 80
Production Run Quantity: 80
Introduction: 3/1/08
Intended Duration: 1 year
Dimensions (H x W x D): 43" x 15" x 40"
Weight: 44 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Solutions Group S.A., Bogota, Columbia,

---

Design of the Times 2008 Contest Declaration