OfficeMax

The best retail-focused campaigns from Event Marketer magazine's 2006 Ex Awards

Retailer: OfficeMax
Location: Chicago
Comments: This floorstand features a lenticular panel that simulates the changing graphics on a laptop screen.

Client: Sanford Brands, Oak Brook, IL
Introduction: May 2006
Product(s) Promoted: Sharpie Mini, Accent Mini, Mini Metallic & Glitter and Mini Canisters
Distribution: OfficeMax Retail Stores
Intended Length of Use: 2.5 months
Size of Run: 236
Dimensions (H x D x W): 60" x 40" x 13.25"
Weight: 30 lbs.
Producer: U.S. Display Group Inc., Tullahoma, TN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Introduction: December 2005
Product(s) Promoted: H&R Block TaxCut 2005 Tax Year Software
Distribution: All major retail software outlets/office stores in the U.S., including OfficeMax, Office Depot, CompUSA, Best Buy.
Intended Length of Use: 4-5 months
Size of Run: 3.3 million units
Dimensions (H x D x W): 9.5" x 1.5" x 8"
Weight: 10 lbs.

Client: Symantec, Cupertino, CA
Introduction: April 2006
Product(s) Promoted: Norton Internet Security and Norton System Works
Distribution: Fry's, OfficeMax, J&R, CompUSA
Intended Length of Use: 3 months
Size of Run: 1,400
Dimensions (H x D x W): 60.5" x 25" x 25"
Weight: 65 lbs.
Producer: Rapid Displays and ARC Worldwide, Union City, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Introduction: January 2006
Product(s) Promoted: TaxCut 2005 Software
Distribution: All major U.S. software outlets/office stores, including OfficeMax, Office Depot, CompUSA, and Best Buy
Intended Length of Use: 4-5 months
Size of Run: 5,700
Dimensions (H x D x W): 5'5" x 3' x 3'
Weight: 100 lbs.