OfficeMax

Client: Newell Office Products, Madison, Wis.
Distribution: OfficeMax stores
Size of Run: 1,100
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Office Equipment and Supplies
Objectives: The countertop unit was developed to fit into OfficeMax's current planogram; to present touchable, theft-resistant products; to allow for a huge graphic area; and to be easily assembled. It is made with powder-coated fabricated metal.

Client: Avery Dennison
Producer: Longview Fibre Co.
Comments: Since the graphics for this display were designed to conform to a specific in-store program, damage-free modular assembly and packout was the main directive from the client. This display allows for easy viewing of all products. All of the blister-carded items were packed in single-faced trays, keeping the product upright.

A Report on the Office Supply Channel

Forget cyberspace -- using good old-fashioned P-O-P, Intel transformed an arcane bit of technology into a household word

Product: Dated calendar goods
Number of displays: 520
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: OfficeMax stores nationwide
Introduction: August 1995
Duration: Permanent
Construction: Corrugated with wooden interior and base; plastic and metal divider system
The key to Keith Clark's new corrugated and wooden display is a shelf management system that merchandises each of 84 SKUs in separate sections. Remaining stock is stored inside the three-pallet, condensible display.