Office Depot

Client: D-Link, Fountain City, CA
Introduction: May 2006
Product(s) Promoted: Wireless G routers and Rangebooster G notebook adapter
Distribution: Office Depot
Intended Length of Use: 2 weeks
Size of Run: 150
Dimensions (H x D x W): 48" x 54" x 14"
Weight: 40 lbs.
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Introduction: December 2005
Product(s) Promoted: H&R Block TaxCut 2005 Tax Year Software
Distribution: All major retail software outlets/office stores in the U.S., including OfficeMax, Office Depot, CompUSA, Best Buy.
Intended Length of Use: 4-5 months
Size of Run: 3.3 million units
Dimensions (H x D x W): 9.5" x 1.5" x 8"
Weight: 10 lbs.

A case study from the Promotion Marketing Association's 2006 Reggie Awards

Retailer: Office Depot
Location: Canada