"On this simple corrugated floorstand, it was the word "Turtles" that caught my eye. I just didn't expect to see a tuxedoed terrapin as a Valentine's Day icon. But it got my attention, made me look to figure out its connection to the product (the Nestle folks had his smiling image on each box) and probably would have made me buy a box if my wife and I weren't on diets.
Getting consumer attention is the critical reason for producing any display. Here, the turtle wins the race."
-- From "Ricci at Retail," published April 2004
