Nestle-Purina

Client: Nestlé USA, Glendale, CA
Product(s) Promoted: Maggi dried soup mixes
Distribution: Specialty Grocers
Number of Stores: 2,000
Production Run Quantity: 2,500
Introduction: 1/15/09
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 66" x 36" x 32"
Weight: 75 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Menasha Packaging Co., Neenah, WI

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Design of the Times 2009 Contest Declaration

Client: Nestle USA, Glendale, CA
Product(s) Promoted: Maggi seasoning cubes
Distribution: Specialty Grocers
Number of Stores: 2,000
Production Run Quantity: 2,500
Introduction: 1/15/09
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 60" x 18" x 16"
Weight: 25 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Menasha Packaging Co., Neenah, WI

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Design of the Times 2009 Contest Declaration

Client: Nestle Colombia, Bogota
Product(s) Promoted: Chocolate
Distribution: Supermarkets
Number of Stores: 100
Production Run Quantity: 100
Introduction: 3/1/09
Intended Duration: Permanent
Dimensions (H x W x D): 23" x 54" x 17"
Weight: 20 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Solutions Group S.A., Bogota

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Design of the Times 2009 Contest Declaration

Store loyalty card programs are helping brands and retailers microtarget shoppers and measure marketing effectiveness -- and they've only begun to really leverage this data in the last few years