Nestle Purina's Purina Beyond this spring ran a retailer-wide sweepstakes at Kroger awarding 20 winners with coupons for 12 free SKUs of Purina cat or dog food.
7-Eleven helped shine a spotlight on Nestle’s new SweeTarts ropes candy by offering its mobile application users a free small Slurpee with the purchase of any SweeTarts SKU.