Mondelez Intl.

Client: Mondelez International, 100 DeForest Ave., East Hanover, NJ
Product(s) Promoted: Chips Ahoy! and new Chips Ahoy! Ice Cream Creations
Distribution: National
Number of Stores: 10,000
Production Run Quantity: 11,000
Introduction: 3/1/14
Intended Duration: 8 weeks
Dimensions (H x W x D): 85" x 59" x 25"
Weight: 41 lbs.

Client: Mondelez International, East Hanover, NJ
Product(s) Promoted: Oreo, Chips Ahoy, Nutter Butter
Distribution: Convenience Stores Nationwide
Number of Stores: 11,000
Production Run Quantity: 11,000
Introduction: 4/28/14
Intended Duration: 12 months +
Dimensions (H x W x D): 4" x 19" x 4"
Weight: 1 lb.

Client: The Hershey Company, Hershey, PA
Product(s) Promoted: Hershey Chocolate Bars, Nice Marshmallows & Honey Maid Graham Crackers
Distribution: Walgreens
Number of Stores: 6,281
Production Run Quantity: 6,281
Introduction: 5/15/14
Intended Duration: 0-3 months
Dimensions (H x W x D): 54" x 36" x 18"
Weight: 8 lbs.

Client: Mondelez International, Hanover, NJ
Product(s) Promoted: Cookies and Crackers
Distribution: National Grocery
Number of Stores: 4,500
Production Run Quantity: 5,800
Introduction: 3/14/14
Intended Duration: 3 years
Dimensions (H x W x D): 36" x 44" x 24"
Weight: 128 lbs.
Budget Category (U.S.) $101 - $150 (display only)

Entrant: Eastwest Marketing Group, New York
Co-Entrant: Packaging Corp. of America,  Lake Forest, Ill.
Client: Mondelez International, East Hanover, N.J.
Award: Display of the Year Award, Temporary, POPAI 2014 Outstanding Marketing at Retail Achievement Awards

Entrant: Sonoco Display and Packaging, Statesville, N.C.
Client: Mondelez International, East Hanover, N.J.
Award: Budget Award, Temporary, POPAI 2014 Outstanding Marketing at Retail Achievement Awards