Molson Coors Beverage Co.

Client: Madden Communications Inc., Wood Dale, IL
Introduction: May 15, 2005
Size of Run: 1,200
Distribution: Convenience Stores
Dimensions (H x W x D): 1'1" x 1'4" x 1"
Weight: 2 lb.
Producer: AdMart Custom Signage, Danville, KY

Client: The Integer Group for Coors Brewing Co., Lakewood, CO
Introduction: March 22, 2005
Size of Run: 900
Distribution: Bars & Restaurants
Dimensions (H x W x D): 3' x 5' x 1'
Weight: 19 lb.
Producer: Everbrite LLC, Greenfield, WI

Client: Madden Communications Inc./Miller Brewing Co., Wood Dale/Milwaukee, IL/WI
Introduction: March 5, 2005
Size of Run: 3,460
Distribution: Bars & Restaurants
Dimensions (H x W x D): 13" x 14" x 14"
Weight: 5 lb.
Producer: Array, Los Angeles, CA

Client: Madden Communications Inc., Wood Dale, IL
Introduction: March 15, 2005
Size of Run: 1,985
Distribution: Bars & Restaurants
Dimensions (H x W x D): 22" x 62" x 8"
Weight: 30 lb.
Producer: Neon Tech Inc., Brookfield, WI

Client: Madden Communications Inc., Wood Dale, IL
Introduction: April 15, 2005
Size of Run: 275
Distribution: Bars & Restaurants
Dimensions (H x W x D): 40" x 38" x 6"
Weight: 30 lb.
Producer: Neon Tech Inc., Brookfield, WI

Client: Madden Communications Inc., Wood Dale, IL
Introduction: March 1, 2005
Size of Run: 1,000
Distribution: Convenience Stores
Dimensions (H x W x D): 2'6" x 3' x 1'
Weight: 11 lb.
Producer: Everbrite LLC, Greenfield, WI

In a competitive year, beer marketers count calories to boost sales; re-engineer P-O-P for increased placement