Molson Coors Beverage Co.

Retailer: Fry's
Location: Phoenix

Client: Madden Communications on behalf of MillerCoors, Wood Dale, IL
Product(s) Promoted: MGD 64 Beer
Distribution: On-Premise, Off-Premise
Number of Stores: 836
Production Run Quantity: 836
Introduction: 4/1/09
Intended Duration: 3-5 years
Dimensions (H x W x D): 16" x 5" x 5"
Weight: 4 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Everbrite, Greenfield, WI

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Design of the Times 2009 Contest Declaration

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Coors Banquet and Coors Light Beer
Distribution: Liquor stores in the Rocky Mountain region
Number of Stores: 30
Production Run Quantity: 30
Introduction: 1/1/09
Intended Duration: Ongoing
Dimensions (H x W x D): 7" x 54" x 9"
Weight: 250 lbs.
Budget Category (U.S.): $701 - $750 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2009 Contest Declaration

Client: Madden Communications on behalf of MillerCoors, Wood Dale, IL
Product(s) Promoted: Miller Lite Beer
Distribution: Nationwide
Number of Stores: Unknown
Production Run Quantity: 1,079
Introduction: 3/30/09
Intended Duration: 3 years
Dimensions (H x W x D): 26" x 11" x 1"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: May Advertising International, Fort Worth, TX

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Design of the Times 2009 Contest Declaration

Client: The Integer Group for MillerCoors, Lakewood, CO
Product(s) Promoted: Coors Light
Distribution: Nationwide
Production Run Quantity: 2,400
Introduction: 1/15/09
Intended Duration: Permanent
Dimensions (H x W x D): 21" x 30" x 2"
Weight: 5 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Everbrite, Greenfield, WI

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Design of the Times 2009 Contest Declaration

Client: MillerCoors, Milwaukee, WI
Product(s) Promoted: Miler Lite 24-ounce cans
Distribution: Convenience Stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 2/16/08
Intended Duration: 1 month
Dimensions (H x W x D): 54" x 36" x 17"
Weight: 29 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: International Paper, Aurora, IL

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Design of the Times 2009 Contest Declaration

Client: The Integer Group for MillerCoors, Lakewood, CO
Product(s) Promoted: Coors Light
Distribution: Supermarkets in Delaware, Maryland, New Jersey, New York, Connecticut, Rhode Island, Maine & Massachusetts
Number of Stores: Unknown
Production Run Quantity: 142
Introduction: 4/15/09
Intended Duration: Permanent
Dimensions (H x W x D): 40" x 40" x 6"
Weight: 18 lbs.
Budget Category (U.S.): $351 - $400 (display only)

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Coors Banquet and Coors Light
Distribution: Liquor Stores Nationwide
Number of Stores: 400
Production Run Quantity: 400
Introduction: 11/1/08
Intended Duration: 4 - 6 weeks
Dimensions (H x W x D): 26" x 48" x 26"
Weight: 30 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2009 Contest Declaration