Molson Coors Beverage Co.

Client: The Integer Group, Lakewood, CO
Product(s) Promoted: Coors Light
Distribution: Supermarkets in Dallas/Ft. Worth metro area.
Number of Stores: 226
Production Run Quantity: 226
Introduction: 2/1/10
Intended Duration: 2 months
Dimensions (H x W x D): 78" x 30" x 19"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Promo Print Solutions Inc., Oshkosh, WI

Design of the Times 2010 Contest Declaration

Client: MillerCoors Brewing Company, Chicago, IL
Product(s) Promoted: Coors Light
Distribution: Off-premise retailers
Number of Stores: 1,700
Production Run Quantity: 1,731
Introduction: 11/1/09
Intended Duration: 44 days
Dimensions (H x W x D): 72" x 54" x 36"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: The Integer Group, Lakewood, CO

Design of the Times 2010 Contest Declaration

Client: Madden Communications for MillerCoors, Wood Dale, IL
Product(s) Promoted: Miller Lite in New Vortex Bottles
Distribution: Liquor Stores
Number of Stores: 1,000
Production Run Quantity: 7,500
Introduction: 4/15/10
Intended Duration: 30-60 days
Dimensions (H x W x D): 76" x 48" x 36"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Baird Display, Waukesha, WI

Design of the Times 2010 Contest Declaration

Client: Madden Communications for MillerCoors, Wood Dale, IL
Product(s) Promoted: Miller Chill, Blue Moon, Killians, MGD64, Peroni, Groelsch, Pilsner Urquell
Distribution: Supermarkets
Number of Stores: 200
Production Run Quantity: 500
Introduction: 3/15/10
Intended Duration: 45-60 days
Dimensions (H x W x D): 66" x 24" x 24"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Baird Display, Waukesha, WI

Client: The Integer Group, Lakewood, CO
Product(s) Promoted: Coors Light Cold Activation Window Pack
Distribution: Off-premise retailers
Production Run Quantity: 8,180
Introduction: 5/1/10
Intended Duration: 3 months
Dimensions (H x W x D): 16" x 20" x 10"
Weight: 5 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: The Integer Group, Lakewood, CO

Design of the Times 2010 Contest Declaration