Molson Coors Beverage Co.

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Keystone Light
Distribution: National distribution to c-stores, liquor stores, grocery stores
Number of Stores: 60% of the nation's grocery and c-stores
Production Run Quantity: 2,359,173
Introduction: 5/1/11
Intended Duration: 4 months
Dimensions (H x W x D): 11" x 13" x 8"
Weight: 3 lbs.
Budget Category (U.S.) $16 - $25 (includes product)

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Molson Canadian
Distribution: National distribution to grocery stores, liquor stores and convenience stores
Number of Stores: Available in grocery, liquor and c-stores across Canada and northeastern U.S. border states (i.e. Michigan)
Production Run Quantity: 45,000
Introduction: 4/1/12
Intended Duration: 4 months
Dimensions (H x W x D): 0" x 0" x 0"
Weight: 5 lbs.

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Keystone Ice
Distribution: National distribution to c-stores, liquor stores, grocery stores
Number of Stores: 10% of the nation's grocery and c-stores
Production Run Quantity: 106,675
Introduction: 1/1/12
Intended Duration: 4 months
Dimensions (H x W x D): 11" x 13" x 8"
Weight: 3 lbs.
Budget Category (U.S.) $11 - $15 (includes product)

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Molson Canadian
Distribution: National distribution to bars and restaurants
Number of Stores: 500 accounts, primarily in the northeast border states near Canada (i.e. Michigan, Ohio)
Production Run Quantity: 497
Introduction: 10/1/11
Intended Duration: 4 months
Dimensions (H x W x D): 24" x 18" x 8"
Weight: 5 lbs.
Budget Category (U.S.) $151 - $200 (display only)

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Keystone Light
Distribution: National distribution to c-stores, liquor stores, grocery stores
Number of Stores: 60% of the nation's grocery and c-stores
Production Run Quantity: 2,509,819 units
Introduction: 10/1/11
Intended Duration: 4 months
Dimensions (H x W x D): 11" x 13" x 8"
Weight: 3 lbs.
Budget Category (U.S.) $16 - $25 (includes product)

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Molson Canadian
Distribution: National distribution to bars and restaurants
Number of Stores: 500 accounts, primarily in the northeast border states near Canada (i.e. Michigan, Ohio)
Production Run Quantity: Various components ranging from 50 to 442,000 items
Introduction: 10/1/11
Intended Duration: 4 months
Dimensions (H x W x D): 24" x 18" x 8"
Weight: 5 lbs.