Meijer tied in to Procter & Gamble’s Jan. 31 brandSaver FSI event with a full-page feature in its concurrent circular offering $5 off a future receipt with purchase of $25 worth of household products or $20 worth of health and beauty products.
Meijer tied in to Unilever’s Jan. 24 FSI event with a half-page feature in its concurrent circular dangling a "buy 2, get 1 free" offer on Dove, Suave, Tresemme, Axe, Degree and Vaseline SKUs.
