Meijer, Inc.

Client: Meijer, Grand Rapids, MI
Product(s) Promoted: iPods
Distribution: Meijer
Number of Stores: 176
Production Run Quantity: 176
Introduction: October 2006Intended Duration: Two years
Dimensions (H x W x D): 25" x 48" x 22"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Zune MP3 Player
Distribution: OfficeMax, Office Depot, CompUSA, Toys "R" Us, Staples, Meijer, Fred Meyer
Number of Stores: 3,860
Production Run Quantity: 4,300
Introduction: November 2006
Intended Duration: 1 year
Dimensions (H x W x D): 60" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $251 - $300

Client: Ross Products Division, Abbott Laboratories, Columbus, OH
Product(s) Promoted: Ensure Creamy Milk Chocolate and Strawberries & Cream
Distribution: Associated Grocers, A&P, Hy-Vee, Meijer, Spartan, Marsh, Food City, AWG, Roundy's, Weis Market, Giant, Giant Eagle, Bashas, UWG, Stater Bros., Schnucks, Minyards, Brookshire, H-E-B, Albertsons, Bi-Lo, Brunos, Food Lion, Harris Teeter, Ingles, Kroger, Lowes Foods, Piggly Wiggly
Number of Stores: 16,897
Production Run Quantity: 16,897
Introduction: April 2007

Client: Spectrum Brands, Madison, WI
Product(s) Promoted: All Rayovac Battery SKUs
Distribution: Wal-Mart, Meijer, Smith's Food & Drug
Number of Stores: Not available
Production Run Quantity: 3,000
Introduction: September 2006
Intended Duration: Several years
Dimensions (H x W x D): 55" x 14" x 7"
Weight: 18 lbs.
Budget Category (U.S.): $101 - $150