Meijer, Inc.

Meijer tied in to Procter & Gamble's Nov. 29 brandSaver FSI event with a feature in its Nov. 29/Dec. 3 circular offering $5 off a future receipt with purchase of $25 worth of eligible household brands.

Brands are succeeding at Meijer by tapping into the retailer's commitment to innovating around real shopper needs.

Procter & Gamble sent a Nov. 16 email to members of its "P&G Everyday" community dangling $5 off a $25 purchase of Bounty, Charmin or Puffs at Meijer.

Harris Teeter, Price Chopper and Meijer team with suppliers on cause campaign

Social media and in-store activity engage target consumers during back-to-school season