Mars Inc.

Client: Foster's Wine Estates Americas, Napa, CA
Product(s) Promoted: The Little Penguin wine
Distribution: National liquor and grocery stores
Number of Stores: 460
Production Run Quantity: 500
Introduction: 9/15/07
Intended Duration: 6 weeks
Dimensions (H x W x D): 87" x 37" x 12"
Weight: 11 lb.
Budget Category (U.S.): $151 - $200 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: Mars Snackfoods LLC, Hackettstown, NJ
Product(s) Promoted: Mars Filler Bars: Snickers, Milky Way, 3 Musketeer
Distribution: National
Number of Stores: Unknown
Production Run Quantity: 3,000
Introduction: 1/25/07
Intended Duration: 1 year
Dimensions (H x W x D): 5" x 15" x 15"
Weight: 2 lbs.
Budget Category (U.S.): $11-$15 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Big Y, Springfield, MA
Product(s) Promoted: Frozen Foods
Distribution: Big Y Stores
Number of Stores: 57
Production Run Quantity: 122
Introduction: 3/1/08
Intended Duration: 5 weeks
Dimensions (H x W x D): 36" x 24" x 0"
Weight: 1 lb.
Budget Category (U.S.): $6-$10 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: National Basketball Association, New York, NY
Product(s) Promoted: NBA-branded shorts and T-shirts
Distribution: Division 1 and Supercenter stores
Number of Stores: 2,200
Production Run Quantity: 2,200
Introduction: 3/25/08
Intended Duration: 4 to 6 months
Dimensions (H x W x D): 14" x 13" x 0"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50 (includes product)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: Abbott Laboratories, Columbus, OH
Product(s) Promoted: EAS Myoplex Original and Lite
Distribution: GNC
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 5/1/08
Intended Duration: 3 months
Dimensions (H x W x D): 60" x 30" x 18"
Weight: 30 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: KC Masterpiece BBQ Sauce, Kingsford Lighter Fluid, Kingsford Mesquite Woodchips, BIC Multi-Purpose Lighter, Calico Hot Shot II
Distribution: Ralphs
Number of Stores: 100
Production Run Quantity: 100
Introduction: 1/1/08
Intended Duration: 6-12 months
Dimensions (H x W x D): 63" x 24" x 20"
Weight: 30 lbs.
Budget Category (U.S.): $551-$600 (includes product)

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: Clorox Green Works All-Purpose Cleaner and Glass Cleaner
Distribution: Costco
Number of Stores: 389
Production Run Quantity: 389
Introduction: 4/1/07
Intended Duration: 1-month promotion and permanent SKU placement
Dimensions (H x W x D): 32" x 48" x 24"
Weight: 35 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Retailer: Food 4 Less
Location: Chicago