Mars Inc.

Client: National Frozen Food Association, Harrisburg, PA
Product(s) Promoted: Frozen Food
Distribution: Supermarkets Nationwide
Number of Stores: 5,022
Production Run Quantity: 20,557
Introduction: 3/1/09
Intended Duration: March 1 - March 31
Dimensions (H x W x D): 30" x 20" x 0"
Weight: less than 1 lb.
Budget Category (U.S.): $6 - $10 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2009 Contest Declaration

Client: Mars Snackfood LLC, Hackettstown, NJ
Product(s) Promoted: My M&M's Brand
Distribution: Michaels Craft Stores
Number of Stores: 1,000
Production Run Quantity: 1,050
Introduction: 12/15/08
Intended Duration: Over 1 year
Dimensions (H x W x D): 60" x 30" x 12"
Weight: 20 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2009 Contest Declaration

Client: National Frozen Food Association, Harrisburg, PA
Product(s) Promoted: Dairy Category
Distribution: Supermarkets Nationwide
Number of Stores: 7,000
Production Run Quantity: 62,775 total for all June dairy elements (button, floor graphic, header, shelf wobbler)
Introduction: 6/1/08
Intended Duration: June 1 - June 30, 2008
Dimensions (H x W x D): 9" x 5" x 0"
Weight: less than 1 lb.
Budget Category (U.S.): $6 - $10 (display only)

Client: Mars Snackfood LLC, Hackettstown, NJ
Product(s) Promoted: Dove Brand Chocolates and Wine
Distribution: High-End Supermarkets
Number of Stores: 625
Production Run Quantity: 625
Introduction: 7/1/08
Intended Duration: 2-3 Years
Dimensions (H x W x D): 63" x 17" x 15"
Weight: 100 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2009 Contest Declaration

Client: Mars Snackfood LLC, Hackettstown, NJ
Product(s) Promoted: Dove Large Bars, Dove Singles, Dove Mini Cartons
Distribution: Convenience Stores
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 7/1/08
Intended Duration: Over 1 year
Dimensions (H x W x D): 19" x 7" x 8"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2009 Contest Declaration

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Hershey's Candy Bars, Honey Maid Graham Crackers, Jet-Puffed Marshmallows
Distribution: Supermarkets Nationwide
Number of Stores: n/a
Production Run Quantity: 6,000
Introduction: 1/1/09
Intended Duration: 3 months
Dimensions (H x W x D): 60" x 16" x 14"
Weight: 60 lbs.
Budget Category (U.S.): $26 - $50 (display only)

Client: Mars Snackfood LLC, Hackettstown, NJ
Product(s) Promoted: Dove Brand Chocolates
Distribution: Drugstores
Number of Stores: 500
Production Run Quantity: 500
Introduction: 7/1/08
Intended Duration: Over 1 Year
Dimensions (H x W x D): 24" x 14" x 7"
Weight: 6 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2009 Contest Declaration