Mars Inc.

Retailer: Walgreens
Location: Chicago

Client: Safeway Inc., Pleasanton, CA
Product(s) Promoted: Participating Dairy and Refrigerated Food Manufacturers
Distribution: Safeway, Dominick's, Randalls, Tom Thumb, Vons, Genuardi's, Pavillions and Carrs
Number of Stores: 625
Production Run Quantity: 2,525
Introduction: 5/26/10
Intended Duration: 1 month
Dimensions (H x W x D): 36" x 36" x 0"
Weight: 3 lbs.
Budget Category (U.S.): $351 - $400 (includes product)

Client: Kraft Foods, Northbrook, IL
Product(s) Promoted: Honey Maid Graham Crackers, Jet Puff Marshmallows, Hershey Chocolate Bars
Distribution: Supermarket chains
Number of Stores: 100
Production Run Quantity: 11,500
Introduction: 5/1/10
Intended Duration: 2 weeks
Dimensions (H x W x D): 61" x 48" x 24"
Weight: 426 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Cincinnati, OH

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Design of the Times 2010 Contest Declaration

Client: NAC on behalf of Mars/Wrigley, Chicago, IL
Product(s) Promoted: Wrigley 5 Gum, Orbit Gum, M&M's Peanut, Milky Way, Snickers, Twix
Distribution: Convenience Stores
Number of Stores: 6,000
Production Run Quantity: 12,000
Introduction: 2/25/10
Intended Duration: 6 months to a year
Dimensions (H x W x D): 15" x 12" x 8"
Weight: 14 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Franklin Display Group, Belvidere, IL

Client: Mars Caribbean & Central America, Bayamon, PR
Product(s) Promoted: M&M's
Distribution: Walmart, Kmart, supermarkets
Number of Stores: 240
Production Run Quantity: 250
Introduction: 1/3/10
Intended Duration: 6 weeks
Dimensions (H x W x D): 76" x 48" x 28"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Meridian Display, St. Paul, MN

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Design of the Times 2010 Contest Declaration