Macy's

Client: Margaritaville, Windamere, FL
Product(s) Promoted: Flip Flop Sandals
Distribution: Nordstrom, Macy's, Famous Footwear
Number of Stores: 150
Production Run Quantity: 150
Introduction: April 2006
Intended Duration: 2-3 years
Dimensions (H x W x D): 72" x 34" x 22"
Weight: 48 lbs.
Budget Category (U.S.): $151 - $200

Client: American Greetings, Cleveland, OH
Product(s) Promoted: Greeting Cards
Distribution: Macy's
Number of Stores: 8
Production Run Quantity: 160
Introduction: September 2006
Intended Duration: 5 years
Dimensions (H x W x D): 66" x 53" x 18"
Weight: 80 lbs.
Budget Category (U.S.): $951 - $1,000
Producer: American Greetings, Cleveland, OH

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?