"I appreciate it when a brand marketer makes an effort to coordinate every element of its merchandising efforts to achieve superior results. Once again, L'Oreal has made a flawless presentation. This injection-molded unit features an elegant curved form that supports four tiered product trays and creates an outstanding visual 'platform' with high-powered graphics.
Client: L'Oreal USA Inc., New York Production Date: October 15, 2004 Size of Run: 20,000 each Duration: Temporary Producer: Diam International, Woodside, NY
Client: Kerastase Paris/L'Oreal USA Inc., New York Production Date: August 15, 2004 Size of Run: 900 (600 initial, 300 reorder) Distribution: Hair salons Duration: Permanent Producer: Diam International, Woodside, NY