Kroger

Retailer: Ralphs
Location: Los Angeles

Client: Novartis Consumer Health Inc., Parsippany, NJ
Product(s) Promoted: Excedrin Extra Strength and Migraine Caplets
Distribution: Kroger Stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 4/1/10
Intended Duration: 3 months
Dimensions (H x W x D): 12" x 30" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Rand Diversified, Edison, NJ

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Design of the Times 2010 Contest Declaration

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block At Home
Distribution: Walmart, Best Buy, Staples, Office Depot, Target, OfficeMax, Fry's, Microcenter, Kmart
Number of Stores: 12,000
Production Run Quantity: 1,700,000
Introduction: 11/1/09
Intended Duration: 6 months
Dimensions (H x W x D): 7" x 5" x 1"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Ascentium, Bellevue, WA

Client: Kraft Foods/IMS, Tarrytown, NY
Product(s) Promoted: Kraft beverage line including Kool-Aid, Country Time and Tang
Distribution: Kroger, Publix, Stop & Shop, Hy-Vee and other grocery chains in the USA and Puerto Rico
Number of Stores: 6,700
Production Run Quantity: 7,000
Introduction: 12/15/09
Intended Duration: 1 year
Dimensions (H x W x D): 60" x 41" x 20"
Weight: 120 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Marketing Alliance, Dalton, GA

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block At Home
Distribution: Office Depot, OfficeMax, Fry's, MicroCenter
Number of Stores: 2,600
Production Run Quantity: 2,600
Introduction: 11/1/09
Intended Duration: 5 months
Dimensions (H x W x D): 59" x 40" x 24"
Weight: 80 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Ascentium, Bellevue, WA

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Design of the Times 2010 Contest Declaration

Client: Nintendo of America, Redmond, WA
Product(s) Promoted: Nintendo Punchout game
Distribution: GameStop, Fry's, Fred Meyer and other game stores, national
Number of Stores: 4,000
Production Run Quantity: 4,230
Introduction: 6/1/09
Intended Duration: 3-6 weeks
Dimensions (H x W x D): 60" x 36" x 24"
Weight: 25 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Great Northern Corp., Chippewa Falls, WI

Client: LG Consumer Electronics, Englewood Cliffs, NJ
Product(s) Promoted: Home Theater Components
Distribution: Sears, Fry's, Regional Electronic Stores
Number of Stores: 500
Production Run Quantity: 500
Introduction: 5/15/09
Intended Duration: Permanent
Dimensions (H x W x D): 51" x 48" x 21"
Weight: 100 lbs.
Budget Category (U.S.): More than $1,000 (display only)
Producer: Trans World Marketing, East Rutherford, NJ