Kroger's Mariano's tied in to Procter & Gamble's May 28 brandSaver FSI event with an ad in a June 1 email offering loyalty cardholders $5 off the purchase of $25 worth of eligible health and beauty products from the manufacturer.
Described as Google with real-time, location-based answers, Field Agent and its crowdsourcing business is powering a new search engine called Jicco (gojicco.com).
