P2P Toolkit (December 2020) A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase Michelob Ultra Signage Downy Defy 'Keeps Clothes Looking Newer' Floor Cling Cascade 'Deep Hygienic Clean' Shelf Talker Blue Diamond Nut-Thins 'Flavorful New Way' Aisle Violator Suave Floorstand Burt's Bees 'Lip Color' Floorstand Nabisco 'Take Home Great Taste' Floorstand Coca-Cola 'Together Tastes Better' Spectacular Tide 'Invisible Dirt Under UV Light' Aisle Violator First Previous 152 153 154 155 156 Next Last