Kroger

Client: Whitehall-Robins, Madison, N.J.
Size of Run: 275
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Health Care: First Aid and Pharmaceutical
Comments: Although this merchandising system was designed for a 3-foot facing in Kroger, the extrusions can be cut to length and the sidewall dividers are adjustable to fit a variety of store environments. Vacuum-formed bottle holders serve as literature pockets and a flip chart provides additional product information.

Client: Humongous Entertainment, Bothell, Wash.
Product Promoted: "Putt-Putt Joins the Circus" software
Marketing Strategy: To attract the attention of consumers and to inform them of the sweepstakes offer that is running with this promotion.
Number of Displays: 750
Distribution: CompUSA, Fry's, Noodle Kidoodle and Zany Brainy
Construction/Materials: Corrugate
P-O-P Company: The Corporate Image, Seattle

Client: Maple Leaf Bakeries
Producer: CDA Industries Inc.
Comments: This display was designed to create an authentic specialty bagel shop that is conveniently located in supermarkets. This unit was critical for entry into Kroger supermarkets, and reorders were soon submitted.

Retail chain: Fred Meyer
Marketer: Positive Communications
P-O-P company: Visual Marketing Inc., Chicago
Purpose of display: This pager display was specifically designed to match a nearby cellular phone display in store locations.

Marsh Industries Inc.
Image Scan Marketing