Kroger

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: 2 Liter PepsiCo Products
Distribution: Safeway, Target and Kroger
Number of Stores: 25 stores, expanding as chains permit
Production Run Quantity: 5,000-10,000
Introduction: February 2007
Intended Duration: 6 months
Dimensions (H x W x D): 84" x 48" x 24"
Weight: 100 lbs.
Budget Category (U.S.): $51 - $100

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Mario Party 8 for the Nintendo Wii
Distribution: GameStop, Game Crazy, Fry's, Nintendo World Store
Number of Stores: 4,500
Production Run Quantity: 1,000 for the mini; 3,500 for the full-size deluxe
Introduction: May 2007
Intended Duration: Three months
Dimensions (H x W x D): 58" x 33" x 17"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony HD televisions
Distribution: Retailers in 33 markets including Circuit City, CompUSA, Sears, Best Buy, Fry's Electronics, BrandsMart
Number of Stores: Not reported by Sony
Production Run Quantity: Depended on demand in the field
Introduction: September 2006
Intended Duration: Several weekends
Dimensions (H x W x D): 106" x 190" x 65"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Novartis Consumer Healthcare Inc., Parsippany, NJ
Product(s) Promoted: Lamisil Gel
Distribution: Kroger, Longs
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: January 2007
Intended Duration: 3 weeks
Dimensions (H x W x D): 24" x 10" x 4"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Zune MP3 Player
Distribution: OfficeMax, Office Depot, CompUSA, Toys "R" Us, Staples, Meijer, Fred Meyer
Number of Stores: 3,860
Production Run Quantity: 4,300
Introduction: November 2006
Intended Duration: 1 year
Dimensions (H x W x D): 60" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $251 - $300

Client: Spectrum Brands, Madison, WI
Product(s) Promoted: All Rayovac Battery SKUs
Distribution: Wal-Mart, Meijer, Smith's Food & Drug
Number of Stores: Not available
Production Run Quantity: 3,000
Introduction: September 2006
Intended Duration: Several years
Dimensions (H x W x D): 55" x 14" x 7"
Weight: 18 lbs.
Budget Category (U.S.): $101 - $150

Retailer: Food 4 Less
Location: Chicago