Kraft Heinz Co.

Nabisco 2005 Holiday House

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: November 2005
Product(s) Promoted: Nabisco cookies and crackers
Distribution: National, Puerto Rico
Intended Length of Use: 9 weeks
Size of Run: National: 11,400+, Puerto Rico: 200
Dimensions (H x D x W): 74" x 25" x 92"
Weight: 82 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI
Design of the Times 2006 Contest Declaration
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Kraft Wal-Mart Display Panels

Client: Kraft, Glenview, IL
Introduction: May 2006
Product(s) Promoted: Nabisco snacks
Distribution: Nationwide Wal-Mart distribution in all stores
Intended Length of Use: 4 weeks
Size of Run: 3,200 display kits
Dimensions (H x D x W): 4.1' x 2.6' x 3.11'
Producer: G2 Promotional Marketing, Chicago, IL
Design of the Times 2006 Contest Declaration
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Nabisco 2005 Back-to-School Bus

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: August 2005
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Supermarkets nationwide and Puerto Rico
Intended Length of Use: 6 weeks
Size of Run: Large: 6,777; Puerto Rico: 150; Small: 3,634
Dimensions (H x D x W): 70" x 27" x 94"
Weight: 82 Ibs.
Alex's Lemonade Stand Half Pallet

Client: Kraft Foods Inc., Tarrytown, NY
Introduction: May 2006
Product(s) Promoted: 19-oz. Country Time Lemonade
Distribution: Supermarkets nationwide
Intended Length of Use: 4 weeks
Size of Run: 250
Dimensions (H x D x W): 72" x 40" x 24"
Weight: 449 Ibs.
Producer: Alliance, a div. of Rock-Tenn, Winston-Salem, NC
Design of the Times 2006 Contest Declaration
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Nabisco Permanent Bookcase Display

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Supermarkets
Intended Length of Use: 3 years
Size of Run: 1,400
Dimensions (H x D x W): 54" x 17.5" x 24"
Weight: 60 lbs.
Producer: United Displaycraft, Des Plaines, IL
Design of the Times 2006 Contest Declaration
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2006 Nabisco Basketball Lobby Display

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: January 2006
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Mass merchants nationwide
Intended Length of Use: 4 weeks
Size of Run: 7,500
Dimensions (H x D x W): 76" x 39" x 58"
Weight: 68 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI
Design of the Times 2006 Contest Declaration
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DiGiorno Full Court Pass Standee

Client: Kraft Foods Inc., Northbrook, IL
Introduction: March 2006
Product(s) Promoted: Rising Crust Pizza, Thin Crispy Crust Pizza, Half and Half Pizza.
Distribution: Supermarkets nationwide
Intended Length of Use: 4 to 6 Weeks
Size of Run: 6,250
Dimensions (H x D x W): 6' x 10.5" x 3'
Weight: 4.5 lbs.
Producer: Marketing Drive, Chicago, IL
Design of the Times 2006 Contest Declaration
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Nabisco 2005 Halloween Lobby Display Kit

Client: Madden Communications for Kraft, Chicago, IL
Introduction: September 2005
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Supermarkets nationwide
Intended Length of Use: 4 to 6 weeks
Size of Run: 10,000
Dimensions (H x D x W): 6' x 6' x 3'
Weight: 72 lbs.
Producer: Temple-Inland, Chicago, IL
Design of the Times 2006 Contest Declaration
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2006 Nabisco Football Lobby Display

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: December 2005
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Mass merchants nationwide
Intended Length of Use: 4 weeks
Size of Run: 11,500
Dimensions (H x D x W): 78" x 38" x 65"
Weight: 55 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI
Design of the Times 2006 Contest Declaration
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ChocoStix Floorstand

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: March 2006
Product(s) Promoted: ChocoStix (Oreo, Nutter Butter and Chips Ahoy!)
Distribution: National
Intended Length of Use: 6 weeks
Size of Run: 7,656
Dimensions (H x D x W): 57" x 24" x 18"
Weight: 7 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI
Design of the Times 2006 Contest Declaration
What were the objectives for this entry?

Nabisco 2005 Holiday House

Kraft Wal-Mart Display Panels

Nabisco 2005 Back-to-School Bus

Alex's Lemonade Stand Half Pallet

Nabisco Permanent Bookcase Display

2006 Nabisco Basketball Lobby Display

DiGiorno Full Court Pass Standee

Nabisco 2005 Halloween Lobby Display Kit

2006 Nabisco Football Lobby Display

ChocoStix Floorstand