Kraft Heinz Co.

Client: IMS/Kraft Foods, Chicago, IL
Product(s) Promoted: Fig Newtons, Fig Newtons Fat Free
Distribution: Supermarkets Nationwide
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 6/1/08
Intended Duration: 2-3 months
Dimensions (H x W x D): 66" x 18" x 18"
Weight: 9 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Midland Packaging & Display/Edge Design, Franksville, WI

---

Design of the Times 2009 Contest Declaration

Client: IMS/Kraft Foods, Morton Grove, IL
Product(s) Promoted: Kraft Easy Cheese
Distribution: Supermarkets
Number of Stores: 3,003
Production Run Quantity: 3,003
Introduction: 12/15/08
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 56" x 19" x 19"
Weight: 7 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Great Northern Corp., Racine, WI

---

Design of the Times 2009 Contest Declaration

Client: Kraft Foods, Regional Latin America
Product(s) Promoted: Cookies, Crakers and Dry mixes
Distribution: Supermarkets
Number of Stores: 46,000
Production Run Quantity: 46,000
Introduction: 6/1/08
Intended Duration: temporary
Dimensions (H x W x D): 13" x 17" x 12"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Solutions Group S.A., Bogota

---

Design of the Times 2009 Contest Declaration

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Hershey's Candy Bars, Honey Maid Graham Crackers, Jet-Puffed Marshmallows
Distribution: Supermarkets Nationwide
Number of Stores: n/a
Production Run Quantity: 6,000
Introduction: 1/1/09
Intended Duration: 3 months
Dimensions (H x W x D): 60" x 16" x 14"
Weight: 60 lbs.
Budget Category (U.S.): $26 - $50 (display only)