Kraft Heinz Co.

Dairy, meat, produce and more seize 'meal solutions' opportunities on the outside

Client: Kraft Foods, Northfield, IL
Product(s) Promoted: Crystal Light Drink Mixes
Distribution: Supermarkets, mass merchants, pharmacy retailers
Number of Stores: 4,000
Production Run Quantity: 5,000
Introduction: 1/1/10
Intended Duration: 1-3 months
Dimensions (H x W x D): 60" x 18" x 15"
Weight: 43 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Cincinnati, OH

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Design of the Times 2010 Contest Declaration

Client: Kraft Foods, East Hanover, NJ
Product(s) Promoted: Kraft Portfolio of C-Store Products
Distribution: Convenience Stores
Number of Stores: 4,000
Production Run Quantity: 4,000
Introduction: 1/1/10
Intended Duration: 3 years
Dimensions (H x W x D): 9" x 11" x 6"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2010 Contest Declaration