Kraft Heinz Co.

Client: Kraft Foods, East Hanover, NJ
Product(s) Promoted: Wheat Thins, Ritz, Triscuit
Distribution: National
Number of Stores: 10,000
Production Run Quantity: 13,500
Introduction: 1/27/12
Intended Duration: 12 weeks
Dimensions (H x W x D): 74" x 33" x 19"
Weight: 41 lbs.
Budget Category (U.S.) $26 - $50 (display only)
Entrant: Eastwest Marketing Group, New York, NY

Client: Kraft Foods, Parsippany, NJ
Product(s) Promoted: Stride Spearmint 2.0, Stride Tropical Trance, Dentyne Ice Mint Frost and Arctic Chill, Trident Sticks in Five Flavors
Distribution: Walmart
Number of Stores: 2,200
Production Run Quantity: 4,300
Introduction: 3/14/12
Intended Duration: 4 weeks
Dimensions (H x W x D): 52" x 48" x 18"
Weight: 150 lbs.
Budget Category (U.S.) $51 - $100 (display only)

Client: Kraft Foods, Northfield, IL
Product(s) Promoted: Gevalia Traditional Roast Coffee, Gevalia House Blend Coffee, and Gevalia French Roast Coffee
Distribution: National/regional in-store campaign
Number of Stores: 35,000
Production Run Quantity: 55,000
Introduction: 12/12/11
Intended Duration: 3-6 weeks
Dimensions (H x W x D): 60" x 19" x 17"
Weight: 10 lbs.
Budget Category (U.S.) $26 - $50 (display only)

Client: Kraft Foods, East Hanover, NJ
Product(s) Promoted: Birthday Cake Oreo, Oreo, Double Stuf Oreo, Golden Oreo
Distribution: National
Number of Stores: 10,000
Production Run Quantity: 15,000
Introduction: 1/20/12
Intended Duration: 40 weeks
Dimensions (H x W x D): 82" x 25" x 12"
Weight: 25 lbs.
Budget Category (U.S.) $51 - $100 (display only)
Entrant: Eastwest Marketing Group, New York, NY