Dickies Work Pants Floorstands
Brand: Dickies 874 Original Work Pant
Insight: The 84-year-old brand still resonates with workers but needed to create more of an identity.
Solution: Launch a work theme, including displays inspired by construction sites. One display shows the full pant, since research found folded pants are less effective.
Description: A floorstand for the 874 Original Work Pant has an industrial look and can display the garment hanging on a body form or folded on shelves. Also pictured, merchandising at Kmart.
