Entrant: RockTenn Merchandising Displays, Winston-Salem, North Carolina
Client: Hasbro, Pawtucket, Rhode Island
Distribution: Kmart
Number of Displays Produced: 1,000
Date of Introduction: Summer 2014
Comments: The three-dimensional Grimlock character was intended to create stopping power in-store and drive excitement around the release of the new “Transformers” movie. The character was designed to attach to the display in-store, which allowed the unit to ship more efficiently.
