Kmart

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: DVDs
Distribution: Mass retailers of DVD, Circuit City, Kmart
Number of Stores: 25,000
Production Run Quantity: 39,550
Introduction: October 2006
Intended Duration: 2 months
Dimensions (H x W x D): 75" x 38" x 15"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10

Client: Intuit, Mountain View, CA
Product(s) Promoted: TurboTax and Quicken Software
Distribution: National Tier II Stores
Number of Stores: 1,500
Production Run Quantity: 1,550
Introduction: December 2006
Intended Duration: 4 months
Dimensions (H x W x D): 60" x 24" x 20"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Kmart (Sears Holdings), Chicago
Product(s) Promoted: Bulk Fountains, Bag Assortments, Snaps, Sparklers, Tray Assortments and Party Popper Assortments
Distribution: Kmart, Sears Hardware, Weis Market, Giant Food, Mills Fleet & Farm, Wegman's, Price Chopper, Acme Fresh Markets, VG's, Bigg's and Longs Drugs
Number of Stores: 1,600
Production Run Quantity: 2,500
Introduction: April 2006
Intended Duration: Two months
Dimensions (H x W x D): 60" x 40" x 48"
Weight: 125 lbs.

Client: Paramount / Dreamworks Home Video, Los Angeles, CA
Product(s) Promoted: DVDs
Distribution: Kmart, Suncoast, Circuit City
Number of Stores: 14,000
Production Run Quantity: 15,000
Introduction: February 2007
Intended Duration: 1 week
Dimensions (H x W x D): 72" x 28" x 22"
Weight: 15 lbs.
Budget Category (U.S.): $6 - $10

Retailer: Kmart
Location: Cincinnati