Kmart

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: DVDs
Distribution: Wal-Mart, Kmart, Best Buy, Toys "R" Us
Number of Stores: 5,000
Production Run Quantity: 21,000
Introduction: October 2006
Intended Duration: One month
Dimensions (H x W x D): 72" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $51 - $100

Client: Warner Home Video, Burbank, CA
Product(s) Promoted: Happy Feet DVD
Distribution: Kmart, Suncoast, Circuit City
Number of Stores: 10,250
Production Run Quantity: 11,000
Introduction: March 2007
Intended Duration: 1 week
Dimensions (H x W x D): 74" x 49" x 22"
Weight: 15 lbs.
Budget Category (U.S.): $6 - $10

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Zune MP3 Player
Distribution: Target, Circuit City, Virgin, Fry's, Nebraska Furniture Mart
Number of Stores: 3,000
Production Run Quantity: 3,030
Introduction: November 2006
Intended Duration: One year
Dimensions (H x W x D): 84" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $701 - $750

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: DVDs
Distribution: Mass retailers of DVD, Circuit City, Kmart
Number of Stores: 25,000
Production Run Quantity: 39,550
Introduction: October 2006
Intended Duration: 2 months
Dimensions (H x W x D): 75" x 38" x 15"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10

Retailer: Kmart
Location: Cincinnati