Kmart Disney Wish & Win Overlay
Client: Draftfcb for Kmart
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $100
Production Date: 10/10/2008
Production Run Quantity: 1,540
Objectives: To create a premium, attractive holiday presence, secure floor space for tie in partner Disney, to provide the consumer with a space to fill out contest entries and a place for the retailer to gather those entries.
