Kmart Mr. Bluelight Standee
Client Company: Draftfcb for Kmart
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $100
Production Date: 10/5/2009
Production Run Quantity: 1,410
Objectives: The create a premium, attractive floor unit featuring sales specials that changed daily and the iconic Mr. Bluelight character.
Materials: Litho mounted corrugated with a coroplast mop guard base.
