Dr Pepper 'Band in a Bubble' Sweeps Program
Client: Cadbury Schweppes - America's Beverages
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Rapid Displays, Chicago and Union City, CA
Unit Cost: Under $200
Production Date: June 2007
Number of Displays: 925
Total sales promotion: Under $1,000,000
Other sales promotion techniques used: Special events, tie-in partner promotions/licensing programs